Research & Planning: Target Audience

London Grammar are categorised as an alternative indie pop group as their music is not widely known, given their unique and distinctive sound. Due to this, the target audience is mostly aimed upon teenagers and young adults who enjoy music within the indie pop genre. Our music video needs to match the similar codes and conventions in order to grant the aesthetic appeal from the target audience. This style of indie music would often be played on BBC Radio 1, where the targeted audience for the people who generally tune in revolves around the 15 - 25 age range.

BBC Radio 1