Digipack Research: Typography

London Grammar Typography

Regarding the typography for our digipak, we explored a range of fonts that would be suitable for our ancillary task. We tested and experimented with the typefaces which we found, applying the fonts onto existing images to see which ones in particular looked the best. We wanted to construct a similar vibe and representation which linked to the existing London Grammar albums, emphasising their style of graphology. The fonts which were the most effective were found on Photoshop. We wanted a typeface which was simplistic but also had a sharp, bold and broad outline, making it stand out.


These are the four best fonts which we found:

1. Orator Std

2. Blair ITC Light

3. Marquisette BTN Lined

4. Agency FB

I created this exemplar sample of each typeface to visually see which one stands out the most for us, in terms of how it matches and links to our artist [London Grammer]:

In the end, we decided to choose the 2nd font: Blair ITC Light

For the album name, we spaced the letters out to make it look more proportional to the band name which is composed above. In terms of colours, we stuck to our black and white theme, however for the album name we chose a deep shade of red which matches elements of our back cover of the red glass bottle which is also featured in our music video.

Testing Out Typeface.