London Grammar are a British band formed by Hannah Reid, Dan Rothman and Dominic Major. Their genre and style of music is classed as indie-pop / tri-pop which revolves around electronic sounds. After completing university, the trio began their musical career by playing at low-key gigs in local bars, perfecting their material. Soon after this period, they found themselves being noticed by a number of people and were eventually signed with the Ministry of Sound independent record label. I have always liked the distinctive and unique style of music which they make, because it stands out and contrasts against the mainstream pop music which is often seen in the charts. This was one of the reasons I wanted to choose an artist like them because their atmospheric music generates creative thoughts which can imply a wide range of elements which can be assembled into a music video. However, this concept also creates the risk of it being harder to construct and pull together, but I think if we work hard we can produce a high standard music video which illustrates the definition of the song accurately.
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