Indie music videos usually consist of settings which include studios, parks and tunnels, as they are all low budget locations. All of these places are easily accessible and conforms the conventions of a typical indie video where the setting is kept quite simple and mainly portrays the artist singing, sometimes having a brief background narrative in between cuts.
In terms of the mise en scene, indie artists often wear a distinctive and vintage outfit which makes them stand out. Props are considered as a key element in this style of a music video as it keeps the video looking realistic, in particular for the indie genre this would consist of instruments which are used by the artist or band themselves.
It is common for the music video to include a live performance which focuses on the main artist. However, over the years, it has become popular to include a narrative in between the performance to give more meaning to the music video; helping the audience relate to the lyrics of the song. Often in indie music videos, the narrative which is told, links in well with the lyrics, leaving room for imagination. A variety of shots are used to keep the audience interested. 
The most typical camera shots composed in indie genre music videos would be the close up shots as it introduces the artist and helps to advertise/promote them further. These type of shots are also used to express the emotions and feelings of the artist. Long/wide shots tend to be used as establishing shots to set the scene and mood of the narrative in the music video.Regarding the editing, most indie music videos use effects to make it run smoothly or create an effect that makes the audience feel as if they are in the music video. Shots are usually cut either fast or slowly to reflect the beat and rhythm of the music, which conforms Andrew Goodwin's theory. The black and white effect is very popular as it makes the video look very old fashioned, composing a vintage and sad tone.
No comments:
Post a Comment