Research & Planning: Re-Shooting Footage

As some parts of our footage were not to a high enough standard in terms of fitting in with the conventions of a music video, it drove us to plan out what we needed to re-shoot. We planned a separate shot list which we could use on the day so we went prepared and shot exactly what we need efficiently and on time. In particular, we needed to re-film our tracking shoots with the artist as our old footage cut her head out of the frame several times; making our footage look jerky. In order to carry this out, we considered using a dolly, but didn't go through with the concept as we liked the handheld camera affect, as it fit in with the genre of our music video.We also concluded that we needed an extra location to show variation, so we marked down a schedule for what days we can do and which day is designated for the specific locations.

Another aspect which we wanted to include in our music video, is the stereotypical powder paint element which is conveyed in music videos. I saw it various times when analysing some music videos and I thought it would look really effective in our video; there is even a line which it links to where we can fit in our visuals and lyrics relating to each other - conforming Andrew Goodwin's theory. Later that day, we went to one of our groups houses and experimented the impact of smashing real glass, we were extremely careful as the health and safety issue linked with this process is very high. As a result, we got a good shot and on top of everything else, it looked realistic and conforms the style of our genre, emphasising the indie / urban theme. I took some photos on location (in the subway) to portray the specific elements of what we did on the day:

We mostly used mid-shots and close-up shots for our powder paint shots.

Our group getting ready to blow powder paint in front of the camera.

Extreme close-up shot of artist singing.

Artist blowing powder paint into the camera.

Artist dressed in a vintage styled outfit.

I also took a short video, of our tracking shot which we re-shot to make sure the artist sang the song more passionately and kept her face in the frame of the shot. We needed to think through the composition, making sure it visually looked good as well as everything else.